Eric Hovde thought that he could flood the airwaves almost a year and dominate the mind share of the Wisconsin electorate. He thought that dominating the airwaves with his platitudes about our nation being at a cross-roads or it being time to take America back would resonate.
Eric Hovde thought that Wisconsinites were just looking for a fresh face. He thought that Wisconsin wanted someone who wasn't a politician, but a business man. He thought that people wanted someone who wasn't a political insider. He thought people wanted another Ron Johnson.
He was wrong.
Republican voters of Wisconsin rejected Eric Hovde and his late-night-infomercial-inspired strategy of being the only guy on TV, and they did not buy his "as seen on TV" product simply because he was the only thing on.
Eric Hovde, like many before him, ran a campaign based on money. He did not run a campaign based on ideas, goals or policy. His strategy was to spend more, and spend first. Wisconsin's Republican senatorial primary showed that money alone cannot buy an election in this state. Money is still trumped by back room political influence peddling.
Wait... Suddenly, I'm not as excited about the results of the election as I was.
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